Executive Management Program with AI
Transform Your Business in the Digital Age
Master practical frameworks and AI-powered strategies to build a future-ready organization in 9 weeks.
Starts On
March 20, 2025
DURATION
9 Weeks
6 hours per week
Format
100% Live & Online
program fee
P65,000
P48,000
Requirement
At least 2 years management exp.
Starts On
March 20, 2025
DURATION
7 - 9 Weeks
6 hours per week
Format
100% Live & Online
program fee
P65,000
P45,000 (Early Bird)
Requirement
At least 2 years management exp.

Executive-Level Excellence
"Engage in an immersive learning journey with industry experts and fellow senior executives"

From Concept to Implementation
"Transform learning into results through our unique CERAF™ methodology and guided application"

Personalized Learning Journey
"Experience AI-powered customization that adapts content to your industry and role"

Program Overview
The Tellix Executive Management Program or Certified Strategic Business Executive - CSBE (if you pursue the certification) is a comprehensive executive development journey that prepares senior leaders to architect and lead future-ready organizations. This program integrates advanced business frameworks with digital-age solutions, enabling executives to drive sustainable value creation and organizational excellence.
#1
Strategic Business Architecture & Value Creation
Design and implement sustainable business models that drive value creation through strategic positioning and competitive advantage in the digital age.
#2
People Strategy & Organizational DNA
Architect high-performance cultures and build future-ready workforces that drive organizational excellence and innovation.
#3
Market Mastery & Customer Experience
Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.
#4
Financial Intelligence & Business Growth
Master strategic financial decision-making to optimize resource allocation and create sustainable business value.
#5
Digital Transformation & Future-Ready Business
Design and execute digital transformation strategies that create competitive advantages for future success.
#6
Business Analytics & Decision Excellence
Transform complex data into clear insights through powerful visualization techniques, enabling confident decision-making and strategic action for business impact.
#7
Executive Leadership & Change Acceleration
Develop advanced leadership capabilities to drive organizational transformation and create sustainable impact.
Who Should Take This Transformative Journey
Program Highlights: CERAF® Learning Model
Architecting Excellence in the Digital Age

Expert-Led Live Sessions
7 intensive modules with industry leaders & hands-on workshops

Personalized Learning Experience
Get personalized examples for your role and industry using our AI-Powered Platform

AI Integration in Every Module
Enhance each business function with AI-powered solutions and proven implementation strategies

Implementation Focus
Weekly workshops & guided application through CERAF™ methodology

Executive Peer Network
Strategic discussions & collaboration with fellow business leaders

Strategic Capstone Project
Real-world implementation with 1-month expert guidance
Program Modules
Architect high-performance cultures and build future-ready workforces that drive organizational excellence and innovation.
Lesson 1: Strategic Workforce Architecture
- Future of work strategies
- Talent ecosystem design
- Strategic capability building
- AI Integration: AI in workforce planning
Lesson 2: Culture & High-Performance Design
- Cultural transformation frameworks
- High-performance team dynamics
- Engagement strategies
- AI Integration: AI in culture assessment
Lesson 3: Organizational Excellence
- Performance optimization systems
- Leadership pipeline development
- Change readiness and agility
- AI Integration: AI in performance analytics
Develop superior market positioning through deep customer insights and strategic brand leadership in the digital age.
Lesson 1: Market Leadership Strategy
- Market opportunity assessment
- Competitive positioning
- Growth market identification
- AI Integration: AI in market intelligence
Lesson 2: Customer Experience Excellence
- Advanced customer journey design
- Experience measurement frameworks
- Digital touchpoint optimization
- AI Integration: AI in customer analytics
Lesson 3: Brand & Value Creation
- Brand value architecture
- Digital experience design
- Omnichannel strategy
- AI Integration: AI in brand analytics
Master strategic financial decision-making to optimize resource allocation and create sustainable business value.
Lesson 1: Strategic Financial Leadership
- Value-based management
- Investment decision frameworks
- Capital allocation strategy
- AI Integration: AI in financial planning
Lesson 2: Growth & Performance Architecture
- Performance measurement systems
- Strategic cost management
- Value driver optimization
- AI Integration: AI in performance tracking
Lesson 3: Risk & Value Optimization
- Risk management frameworks
- Capital structure optimization
- Investment portfolio strategy
- AI Integration: AI in risk analytics
Design and execute digital transformation strategies that create competitive advantages for future success.
Lesson 1: Digital Strategy Architecture
- Digital transformation frameworks
- Technology assessment models
- Digital maturity mapping
- AI Integration: AI readiness assessment
Lesson 2: Digital Operating Model Design
- Digital process optimization
- Technology stack design
- Digital capability building
- AI Integration: AI in process automation
Lesson 3: Innovation & Digital Culture
- Innovation ecosystem design
- Digital culture development
- Change acceleration
- AI Integration: AI adoption strategies
Transform complex data into clear insights through powerful visualization techniques, enabling confident decision-making and strategic action for business impact.
Lesson 1: Strategic Analytics Foundation
- Analytics framework for executives
- KPI design and measurement
- Data storytelling fundamentals
- AI Integration: AI in data analysis
Lesson 2: Visualization & Insight Design
- Data visualization principles
- Executive dashboard creation
- Interactive reporting techniques
- AI Integration: AI in data visualization
Lesson 3: Decision Analytics & Implementation
- Decision framework design
- Insight-to-action translation
- Performance monitoring systems
- AI Integration: AI in decision support
Develop advanced leadership capabilities to drive organizational transformation and create sustainable impact.
Lesson 1: Transformational Leadership
- Change leadership models
- Vision creation and alignment
- Stakeholder management
- AI Integration: AI in change management
Lesson 2: Strategic Influence & Impact
- Influence strategy development
- Stakeholder value creation
- Partnership optimization
- AI Integration: AI in stakeholder analysis
Lesson 3: Sustainable Leadership Legacy
- ESG leadership frameworks
- Impact measurement
- Legacy creation strategies
- AI Integration: AI in impact assessment
Capstone Integration Transform learning into action through a comprehensive strategic project, with implementation support and results presentation one month after program completion.
Objective: Develop a comprehensive strategic business transformation plan integrating key learnings from all modules.
Objective: Present initial implementation results or feasibility findings of the strategic transformation plan.
Distinctive Learning Methodology:
CERAF® Learning Model

Our proprietary CERAF® Learning Model is deeply embedded in the program's structure, creating a seamless journey from learning to implementation.
This innovative approach shapes every aspect of the program, from individual sessions to the final capstone project.
CERAF® in Program Design
The CERAF® methodology is woven into every aspect of the program structure:
This structured approach ensures that learning doesn't remain theoretical but leads to measurable business impact, validated through real-world implementation and stakeholder feedback.
Program Participation Options:
Program-Only Track - 7 weeks
- Complete all seven (7) modules and group work
- Gain knowledge and practical skills
- Receive a Certificate of Completion
- Access to all program materials and resources
- No certification requirements or assessments
CSBE Certification Track (Optional) - 9 weeks
After completing the seven (7) modules, participants who want to pursue the CSBE certification will need to:
- Submit and present a strategic capstone project to the panel
- Implement the project and share results and learnings with the panel
- Get at least three (3) recommendations from key stakeholders
- Complete additional certification requirements
- Earn the Certified Strategic Business Executive (CSBE) designation and digital badge
Program Investment
Program Only
7 sessions in 7 weeks
You can shift to CSBE Certification during the program.
CSBE Certification
7 sessions + 2 capstone sessions
You can shift to program-only track during the program.
Group Rate available: If you are enrolling three (3) or more persons, we offer group rates.
Why Tellix AI Institute

Pioneer in AI Education
The premiere AI education institute in the Philippines specializing in executive-level transformation, integrating global best practices with local business context.

CERAF® Methodology
Our proprietary learning model ensures practical application and measurable business impact, moving beyond theory to real organizational transformation.

Personalized Learning
Our AI-powered platform customizes your learning experience, providing industry-specific examples and role-based applications that resonate with your unique business challenges.
Your Faculty
Eric Riego de Dios
Eric Riego de Dios is a distinguished HR strategist with over 25 years of experience in leading national, regional, and global HR initiatives for industry giants such as Amkor, DHL, Citi, Globe, IBM, ...
Maria Victoria Betita
I am an experienced executive with 30 years of experience in finance, strategy, and business transformation and a solid foundation in executive leadership as a Chief Financial Officer (CFO) and Chief Strategy Officer ...
Prof Ricardo “Ricky” De Vera, MBA, CSP, CMP
MBA and Advance Business Strategy Courses— JICA, Tokyo, JapanCertified Facilitator Advance Marketing, Negotiations, Customer Engagement — 1st Filipino certified by Australia and New Zealand Marketing & Sales AssociationsCertified International Facilitator/Scholar — Association For Technical, Business ...
Dr. Fabi Carino
Fabi is a highly accomplished professional in Human Resources, Corporate Training, Talent DevelopmentAn exceptional HR thought leader, Tedx Speaker, LinkedIn influencer, and esteemed international soft skills trainer, executive coach dedicated to making a significant ...
Rio Palabrica-Ilao
Rio is a multi-awarded entrepreneur and is one of the leading female tech founders in the Philippines today. She is the woman behind Tarkie, one of the Philippines’ leading homegrown enterprise software solution specializing ...
Jerry Ilao, CPA, CIA, CPM, CPE
Jerry Ilao is a visionary entrepreneur and tech innovator, committed to transforming business education in the Philippines through the power of Artificial Intelligence (AI). He is a Certified Public Accountant (CPA), Certified Internal Auditor ...
Program Certificate
This certificate validates your expertise in AI market strategies, equipping you with the skills to analyze trends, implement AI-driven solutions, and drive innovation. Recognized by industry leaders, it demonstrates your commitment to staying ahead in the evolving landscape of artificial intelligence.

Key Program Takeaways
Participants will complete the program equipped with:
Master the art of designing and implementing sustainable business models that create lasting value. Develop expertise in strategic positioning, competitive analysis, and future-focused business design. Gain the ability to architect organizations that thrive in dynamic business environments while maintaining competitive advantages.
Enhance your capacity to drive transformation through advanced change acceleration techniques and stakeholder value creation strategies. Develop sophisticated decision-making frameworks that enable confident leadership in complex situations, while building the ability to align and inspire organizations toward strategic goals.
Build expertise in leading digital transformation and creating future-ready organizations. Develop comprehensive understanding of technology integration strategies and AI implementation approaches that drive business value. Gain the ability to architect digital solutions that enhance organizational capabilities and competitive positioning.
Master integrated approaches to organizational excellence across key functions.From strategic people and culture design to market mastery, customer experience optimization, and financial intelligence, develop the ability to drive performance across all business dimensions while ensuring alignment with strategic objectives.
Acquire a comprehensive toolkit of strategic assessment templates,implementation roadmaps, and performance measurement systems. These practical tools enable immediate application of program learnings to real business challenges, supported by value creation models that drive tangible results.
Develop customized transformation roadmaps that align with your organization's unique context and objectives. Create action-oriented strategies and resource optimization plans that enable effective execution, supported by robust impact measurement frameworks to track and validate progress.
Enhance your executive presence and expand your professional network through interaction with peer executives and industry experts. Develop advanced strategic thinking capabilities and change leadership expertise that position you for increased responsibility and impact.
Master the integration of ESG principles into business strategy while developing approaches for long-term value creation. Build expertise in stakeholder engagement frameworks and legacy building capabilities that ensure lasting positive impact on organizations and communities.
Program Schedule:
Sessions | Date/Time | Mode |
---|---|---|
1. Strategic Business Architecture & Value Creation | March 20 (Thur) 9:00–4:00 PM | Live Online |
2. People Strategy & Organizational DNA | March 28 (Fri) 9:00–4:00 PM | Live Online |
3. Market Mastery & Customer Experience | April 4 (Fri) 9:00–4:00 PM | Live Online |
4. Financial Intelligence & Business Growth | April 11 (Fri) 9:00–4:00 PM | Live Online |
5. Digital Transformation & Future-Ready Business | April 25 (Fri) 9:00–4:00 PM | Live Online |
6. Executive Leadership & Change Acceleration | May 2 (Fri) 9:00–4:00 PM | Live Online |
7. Business Analytics & Decision Excellence | May 9 (Fri) 9:00–4:00 PM | Live Online |
8. Proposed Capstone Presentation | May 16 (Fri) 9:00–4:00 PM | Live Online |
9. Capstone Results Presentation | June 13 (Fri) 9:00–4:00 PM | Live Online |
Certified Strategic Business Executive (CSBE)

Transform from business leader to strategic business architect. The Certified Strategic Business Executive (CSBE) designation validates your expertise as a transformation leader in the digital age.
Why Earn the CSBE?
This certification is more than a credential — it's a mark of excellence that distinguishes you as a leader capable of architecting business success in the digital era.
Executive Alumni Status
Elevate your professional journey with exclusive benefits designed for strategic business leaders:
FAQs
Time Investment & Flexibility
Q: I'm a busy executive. How much time commitment is required weekly beyond the 6-hour sessions?
A: Outside the weekly Friday sessions (9AM-4PM), you'll need approximately 1-2 hours for pre-readings and implementation activities. Our CERAF® methodology is designed to integrate learning with your actual work, minimizing additional time requirements.
Q: What happens if I miss a session due to urgent business matters?
A: We understand executive priorities. You'll have access to session recordings through our platform so you won’t miss a thing.
Q: Why is this program 9 weeks when other executive programs are longer?
A: Our program is intentionally concentrated to respect your time while maximizing impact. The 9-week format with a one-month implementation period is optimized for busy executives, delivering comprehensive learning without extended time commitments.
Program Value & ROI
Q: How is this different from other executive programs in the market?
A: Three key differentiators:
- Our proprietary CERAF® methodology ensures practical implementation
- AI integration across all business functions
- Personalized learning platform that customizes content to your industry and role
Q: What tangible outcomes can Iexpect from this investment?
A: You'll leave with:
- A completed strategic transformation project for your organization
- Practical AI implementation plans for each business function
- Actionable frameworks and tools for immediate application
- Measurable results presented in your capstone
Q: Is the certification really necessary? What value does it add?
A: While certification is optional, the CSBE designation validates your expertise in strategic business transformation and digital leadership. It's particularly valuable for executives seeking board positions or enterprise-wide roles.
Implementation & Practicality
Q: How will this help my specific business challenges?
A: Our AI-powered platform personalizes examples to your industry, and you'll apply frameworks directly to your organization through weekly workshops. The capstone project addresses your specific business transformation goals.
Q: Can I use my own company's projects for the capstone?
A: Yes, we encourage this! Your capstone project should focus on a real strategic challenge in your organization, making the learning immediately applicable.
Q: What kind of support do I get during implementation?
A: You'll receive:
- Weekly guided implementation workshops
- Expert feedback during sessions
- One month of post-program implementation support
- Access to tools and frameworks
- Peer group support and feedback
AI Integration
Q: I'm not tech-savvy. Will I be able to cope with the AI components?
A: Absolutely. No technical background is required. We focus on strategic application of AI rather than technical development, teaching you how to leverage AI for business value.
Q: How practical are the AI applications for Philippine businesses?
A: Our program is designed specifically for the Philippine context, featuring local case studies and applications suitable for our market's digital maturity level.
Q: What AI tools will we actually learn to use?
A: You'll learn to strategically apply AI across functions: from customer analytics and process automation to decision-making tools. Focus is on commercially available solutions that can be implemented in your organization.
Networking & Community
Q: Who else will be in my cohort?
A: Your cohort will consist of fellow executives, business owners, and senior leaders from diverse industries, creating rich opportunities for peer learning and networking.
Q: What ongoing support do I get after the program?
A: Alumni benefits include:
- Access to exclusive executive network
- Regular webinars and updates on business trends
- Priority access to future programs
- Invitation to business summits and networking events